I was the creative director of Saban’s company logo and identity. I was selected over vendors Petrol, Deva, and the Mill who are well-known for their popular entertainment logo design and animations. It was a 10-week collaboration. The first month involved defining the idea. During this period of intense brand examination, I proposed 30 treatments. Ultimately, we winnowed it down to two concepts. These were forwarded to the senior executives and Haim Saban himself. I was surprised that they went with this one!

The pre-vis phase was intensive, as it had to serve both the brand and the technical requirement of resolving into the actual company logo. I collaborated with a Vancouver-based VFX company. This logo premiered at the start of the Power Rangers film in 2017.